Culture moves in waves. As it ebbs and flows, it engulfs the zeitgeist and the general conversation. Amped up on rockstar spirit, embedded in skate life, and masterful at melodically magnetic hip-hop, GNAR detonates a wave of his own across music and fashion. Streamed over 100 million times in a year and acclaimed by Vice, Elevator, and Highsnobiety who christened him, “the latest and greatest rising rap name coming from Atlanta,” the rapper, artist, and GNARCOTIC founder actualizes an ambitious vision with every move. “I’m really just trying to build my own world,” he exclaims. “There’s a whole wave. It’s everything from fashion to music. I was in the street, but I was also in the skatepark, so all of things I do speak to both sides of who I am.” Born and raised in East Atlanta, GNAR embraced a hustler’s mindset early on. Raised by his single mom and grandma, he developed an intense work ethic that “came from seeing everyone around me stress about money.” Skateboarding throughout high school, an entrepreneurial bug kicked in at 17-years-old. He took “money from hustling” and put it into the launch of his very own fashion label, GNARCOTIC. The first collection dropped in 2014 and sold out shortly after based on social media buzz. As the brand grew, the independent venture burgeoned into a skate and streetwear staple. He notably collaborated with the likes of No Jumper and landed distribution in major retailers such as Zumiez. Inspired by Lil Wayne, Future, Travis Scott, Tyler, The Creator, and Pharrell, he initially picked up a microphone in 2015 before dropping his first track “Rihanna Thick” two years later. Originally debuted on WorldStarHipHop, “Ride Wit Da Fye” [feat. Germ] popped off as his breakthrough, cracking 1.2 million views. As labels circled, he inked a deal with 10K Projects during 2018.