Often spitting so hard that tears stream down her face, Harrisburg, PA artist Kierra Luv raps with the surefire spirit, undeniable intensity, and street wisdom of a hard-lived life. In her case, it took only 17 years to accrue such experience and the confidence to speak on it. Dropping a series of viral social media freestyles at a rapid pace, she not only amassed over 20 million views, but she also attracted the endorsement of everyone from Cardi B to No Jumper. In 2019, she landed her first record deal.
Of Puerto Rican and African American descent, she grew up in her grandparents’ small house with “about nine other people” and faced turbulence brought on by “domestic violence and alcohol abuse.” After writing poetry to deal with her feelings, she started rapping. Inspired by Lil Wayne and Chris Brown, she auditioned for The Rap Game. Despite not making it on to the show, her numbers started to gradually increase online as she consistently posted freestyles. Her 2018 take on Cardi B’s “Money” exploded. It went from a plug on Say Cheese and WorldStarHipHop until Love & Hip-Hop star Tabius Tate passed it on to Cardi B who shared it on Instagram. Viewed over 14 million times in under six months, major labels clamored to sign Kierra in droves. Finding a home at 10K Projects/Electric Feel Entertainment, Kierra introduced audiences to her incendiary and irresistible sound on the 2019 singles“Put You On” and “Ride My Wave.” Kierra is due to release her debut mixtape, Take It Or Leave It, on April 10. The tape is set to feature her breakout hit, “Can’t Stand It”, featuring Tory Lanez.